When you think of the term “baguette,” the first thing that comes to mind is probably a French baguette. But in the fashion world, the baguette is known as an iconic handbag that has been a symbol of elegance and style for decades.
How did this bag make such a lasting impression? Let's dive into the history, popularity and versatility of the baguette handbag.
The baguette handbag was introduced in 1997 by the Italian fashion house Fendi and designed by Silvia Venturini Fendi. The name ‘baguette’ is a playful reference to how the bag is carried: under the arm, like the French carry their baguettes. This small, rectangular bag with a short shoulder strap quickly became a hit and grew into a true it-bag.
The design broke with the traditions of large, practical handbags and embraced a more playful and luxurious character. With countless versions in different fabrics, colours and decorations, the baguette has become a canvas for creativity in fashion.
"It's not a bag, it's a baguette!"
The baguette handbag achieved iconic status in the 1990s, thanks in part to its appearance in the popular television series Sex and the City. The moment Carrie Bradshaw (played by Sarah Jessica Parker) is mugged and her attacker says, “Give me your bag,” to which she replies, “It’s not a bag, it’s a baguette,” is etched in the collective memory of fashion fans.
After this boost in popularity, the baguette has remained a favorite among celebrities and fashionistas. Whether on the red carpet or in a casual streetwear look, this bag goes with everything.
Timeless Design: Despite the many variations, the classic rectangular shape with flap closure remains recognizable and popular.
Versatility: The baguette can be worn both chic and casual, depending on the material and styling.
Collector’s Item: Due to the many unique editions, including limited editions with special details such as embroidery or crystals, the baguette is also a sought-after collector's item.
Compact but Practical: Although the bag is small, it offers enough space for essential items such as a phone, wallet and lipstick.
In 2019, Fendi relaunched the baguette handbag, sparking a resurgence in its popularity. With modern updates like longer straps and crossbody options, the bag appeals to a new generation of women and men. High street brands have also released their own interpretations of the baguette, making the style more accessible than ever.
The baguette is a versatile accessory that can be effortlessly combined:
Casual Chic: Wear the bag with jeans, an oversized blazer and sneakers for a casual yet stylish look.
Evening wear: Pair a sparkly baguette with a cocktail dress and heels for an elegant look.
Statement Piece: Choose a baguette with striking prints or details to brighten up a simple outfit.
The baguette handbag is more than an accessory; it is a symbol of style, creativity and timeless elegance. Whether you are a fashion veteran or just starting to discover your personal style, the baguette is a bag that no wardrobe should be without. It is a piece of fashion history that proves time and time again that good design never goes out of style.
